There’s an exciting new Pinterest AI Tool on the block: Performance+. Announced at Pinterest Presents, this innovative tool aims to simplify your ad creation process while harnessing artificial intelligence to enhance ad performance.
What is Performance+?
Performance+ is a brand new Pinterest AI tool designed to help you run ads more efficiently, targeting users who are further along in their buying journey—specifically those in the consideration and conversion stages. This means you can reach users who are already primed to purchase, making your ad spend more effective. Now, with the help of this new Pinterest AI tool, you can set up your ads in half the time, with all the best practices built-in.
Let’s be honest: investing in ads is a financial commitment, and it can feel a bit like gambling. You’re putting your money on the line without guaranteed results, which carries some risk. However, when you fine-tune your ads and optimize your approach, the potential for significant returns is there. You might spend a dollar and earn back $1.30—if you could do that at an ATM, you’d be all in, right? When ads are effective, they can truly drive growth.
Related: How To Leverage AI For SEO
Key Features of Performance+
- AI-Driven Setup: This feature streamlines the ad creation process, allowing you to set up campaigns more quickly and effectively.
- Creative Customization: You can modify ad backgrounds based on your target audience’s preferences. For example, Walgreens experienced a 55% increase in click-through rates by using tailored backgrounds for their perfume ads.
- Comprehensive Suite: Performance+ includes five key components—creative, bidding, return on ad spend (ROAS), budgets, and targeting—giving you control over various aspects while still benefiting from AI suggestions.
- Flexibility in Control: While the AI assists in the ad process, you retain the ability to modify specific elements, ensuring you aren’t entirely reliant on the algorithm.
Considerations for Success
While Performance+ still gives you control over your campaigns, we recommend having someone experienced by your side as you navigate this new tool. It’s essential to remember that simply spending money on ads doesn’t guarantee success. If you know a product has a strong conversion rate, that’s fantastic! You can effectively amplify your sales by putting ad dollars behind it. However, if your product is untested or your landing page needs work, throwing money at ads won’t lead to skyrocketing sales. There’s a saying, “Putting money behind something doesn’t fix a broken funnel.” You need to ensure you have a solid strategy in place before diving into ad spending.
Another important point to consider with this Pinterest AI tool is that you can’t optimize campaigns. This means you’ll need to allocate a budget and allow the algorithm to run its course, which introduces a certain level of risk, especially if you’re still building trust in the system. However, Pinterest does offer some flexibility; you can turn specific elements on and off, giving you greater control over your overall ad experience.
It’s important to weigh all the pros and cons before hopping into the world of ads—yes, even AI generated ones.
Try Performance+ for Yourself
The bottom line here is, don’t be afraid explore Performance+. It has the potential to be a valuable Pinterest AI tool for driving sales and improving ad performance. Check out the brief introduction video from Pinterest and experiment with the feature in your ads dashboard to see how it works for you.
If you’re new to Pinterest advertising or unsure about your strategy, reaching out for professional guidance can be a game changer. The Simple Pin team offers consult calls for those needing help navigating this new feature or enhancing their ad campaigns.
You’re invited to share your experiences with Performance+ and engage with the Simple Pin community. Whether you’re watching on YouTube or listening via podcast, your insights are welcome!
Related: Do Pinterest Ads Have A Place In Your Marketing
More Pinterest Marketing Resources:
Watch: AI Tools Can Help You Write Pinterest Descriptions
