This month Pinterest released their annual Pinterest Predicts report which goes over the most popular trends we will see in the upcoming year. These predictions are not only super accurate, but also absolutely crucial to know for your Pinterest Marketing Strategy in 2025. Let’s dive in!
Unlocking Pinterest’s 2025 Trends: How to Leverage Data-Driven Insights for Increased Engagement and Growth
In this episode I discussed how Pinterest’s predictions for 2025 highlight trends that will shape the platform this year. Pinterest leverages past data to forecast what will be popular, and these trends tend to last longer than trends on other platforms. In this episode, I explored Pinterest’s top predictions, how content creators and product sellers can use these insights to their advantage, and shared examples of how to incorporate these trends into their content strategies. Understanding these predictions allows marketers to craft targeted Pinterest marketing plans that drive increased engagement and better results.
I began by breaking down how Pinterest’s predictions work. Each trend comes with a catchy title, a description of the topic, a list of related keywords, and the expected growth percentages for those keywords. Pinterest also curates boards featuring pins related to these trends, which makes it easier for users to get inspiration and explore the content. When planning how to align your content with these trends, it’s smart to focus on high-growth keywords and explore Pinterest’s curated boards to spark new ideas.
One of the trends I explored was “Aura Beauty,” which highlights bold, colorful makeup looks. For content creators in the beauty space, this trend is a fantastic opportunity to produce makeup tutorials or how-to content showcasing the aura beauty style. If you’re a product seller, consider creating video tutorials featuring your makeup products while tapping into the growing interest in this trend. Pinterest’s data suggests that this is a high-growth area, making it an ideal time to use relevant keywords to drive traffic to your pins and content.
Next, I covered the “Moto Boho” fashion trend, which mixes edgy street style with leather accessories and fringe. This trend has a strong focus on neutral colors like black, grey, and cream, and is poised for significant growth in 2025. For content creators in the fashion industry, incorporating keywords like “moto boots” (which has grown 445%) into your pins or blog posts can help boost engagement. Adding text to images, especially for fashion-related content, increases visibility and helps attract the right audience by providing more context.
Finally, I talked about the “Peak Travel” trend, which focuses on vacationing to high-elevation destinations with breathtaking mountain views. This trend appeals to travelers seeking fresh air and scenic vistas in 2025, making it especially relevant for travel creators. Adding text to travel-related pins can make a big difference in increasing click-through rates, as it provides additional context and encourages users to engage. I wrapped up by encouraging content creators and brands to explore Pinterest’s full list of predictions, so they can align their strategies with these trending keywords and reach new audiences.
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