Let’s talk about Pinterest marketing predictions for 2022.
There’s no doubt that since 2020, Pinterest has changed. We have a push for more shopping features as well as keeping people on the platform longer.
I would label 2021 as the year Pinterest changed and 2022 as the year we see how pinners will adapt to the change.
PINTEREST MARKETING PREDICTIONS FOR 2022
So what does Simple Pin Media predict will be important on Pinterest in 2022?
- E-commerce sellers especially will need a healthy balance between organic and paid ads.
- Idea Pins will continue to be important for organic traffic – helping to build up engagement, impressions and followers.
- Idea Pins will elevate income for bloggers with affiliate opportunities, which allows people to make more money off their affiliate sales in a way we haven’t see before on Pinterest.
- To follow up on this monetization strategy, the Creators Hub for earning money from Pinterest will become lucrative. Which means a slight shift towards more influencer-based marketing, but with more of a Pinterest twist. Not so “in the moment” like we see on Instagram, but products or tools we use long-term. More evergreen.
- You’re going to have to get in front of the camera to record video, which is something you’re not used to with Pinterest marketing.
- Video Pins are going to gain traction.
Predictions I’m unsure about as we head into the new year:
—> Pinterest TV will either live or die. I’m not sure how people are going to take to this, so the jury is still out.
—> Pinterest Takes…I’m still not sure about this one.
How the pinner will adapt to all this change is still on the table. I believe Pinterest has a plan to train pinners how to shop on Pinterest, so jumping on the Idea Pin creation train will be good for creators as the pinners “catch-on” in the coming year.
Tell us your thoughts on these predictions and share yours with us on Instagram — @simplepinmedia.
For Further Listening/Reading:
Hi and thank you for your great podcast. I’ve learned so much from you!
I’ll still be using Pinterest in 2022. I’ve come to the realization that my marketing personality is a lazy one. I’m also a team of 1.
I like that Pins have a longer lifespan than FB posts, insta posts, or tweets. Plus, there is (currently) less need to constantly interact – which can consume hours.
And I really like that Pins show up in Google image searches. It’s a great little extra SEO bump.
Thanks again for all you do!
Thanks for being a listener Jilly! I totally agree about the long-term staying power of Pinterest marketing relative to other platforms (and the SEO benefits when it comes to Google search)
One of the most informative posts I have ever seen. Many thanks for sharing with us
Glad you find it helpful 🙂
It’s hard to come by experienced people about this subject, however, you sound like you know what you’re talking about! Thanks
It’s hard to wrap my head around all the changes on Pinterest. Do I still need static pins? Static pins with video elements? What about boards? Pinning other people’s pins?
Pinterest seems to want to be Instagram now. I will make the changes I need but if my traffic from Pinterest continues on the current trajectory, I will have to devote my time elsewhere.
Great episode. Thanks for all the info!
Hey Cindy,
Yes, boards are still very relevant. Create keyworded titles and descriptions for each board on your profile. There is no need to pin other people’s pins. As far as your question about static pins, the answer is yes. We recommend a diversified content strategy that includes a mix of static, video and idea pins.