Today on the podcast, I talk about running a successful buisness while taking a step back from social media. My guest, Kate Kordsmeier, has built a thriving business while stepping away from platforms like Instagram and TikTok. Instead of spending hours scrolling and posting, she focuses on sustainable, long-term marketing strategies that align with her personal and business values. We discussed how entrepreneurs can explore other marketing avenues while freeing up time for work that truly moves the needle.
What to Do With Your Time Instead
One of the biggest questions Kate hears is, “If you’re not on social media, what are you doing?” The truth is, most business owners are already juggling multiple marketing strategies—email, blogging, podcasting, SEO, and more. The problem isn’t a lack of options; it’s trying to do everything at once. Instead of spreading herself thin, Kate focuses on one marketing strategy at a time in what she calls “sprints.” By dedicating focused effort to tactics like email marketing, summits, and Pinterest, she’s seen powerful results without the burnout of social media.
Why Pinterest is a Powerful Search Engine
Unlike social media platforms that aim to keep users scrolling, Pinterest is designed to drive people off the platform to discover content, products, and ideas. Kate has used Pinterest successfully in both her business-to-consumer (B2C) and business-to-business (B2B) ventures. We discussed how Pinterest, like Google and YouTube, operates as a search engine rather than a social network, making it a valuable tool for entrepreneurs looking to attract organic traffic without constantly being online.
Creating a Business That Works for You
One of Kate’s core messages is that business should be personal. There’s no one-size-fits-all strategy, and entrepreneurs should design businesses that align with their energy, capacity, and goals. For Kate, this has meant shifting from a team of five full-time employees to a simpler, more streamlined business that allows her to work on what she loves without unnecessary stress. Whether you want to quit social media entirely or just reduce your dependence on it, there are many ways to build a profitable business on your own terms.
Want to Learn More?
If you’re curious about growing a business without social media, Kate has a free challenge that walks entrepreneurs through alternative strategies. You can find more at successwithsoul.co and check out her “Nine Grid” on Instagram for a peek at her approach. If you’re looking for permission to do business differently, this conversation is your sign that it’s absolutely possible.
Related Pinterest Marketing Resources:
