The holidays are coming, and in the world of Pinterest your holiday advertising should start soon-which means it’s time to start preparing for Q4. The holiday season comes every year but somehow it catches us all off guard. Pinterest thrives during the year’s final quarter, and your business should too if you’re using Pinterest in the right way. Today we’re going to be talking about three ways you can get ready for the Pinterest holiday boost and one way we can help you.
Why q4 Matters On pinterest
As we look into the last half of 2024, one thing is certain: Q4 is Pinterest’s busiest season. It’s the highest traffic-driving period, the time with the most saves, and the highest purchase rates. Leveraging Pinterest for your business during this time is crucial. We’ve got three key things you need to know in order to prepare for the holiday season.
Prepping for Your Holiday Advertising
To get ready for your holiday advertising on Pinterest, you need to focus on three main areas: finding your audience, creating engaging content, and utilizing the right keywords.
fiND yoUR aUDIENCE
Understanding your audience is the foundation of your Pinterest strategy. Here’s how you can do it:
- Audience Insights: Go to your Pinterest account on your desktop, navigate to the business hub, and click on ‘Audience Insights.’ This tool provides invaluable information about your audience’s age, gender, location, and device usage. For example, if your audience primarily uses mobile devices, it’s good to ensure your pins are optimized for mobile viewing.
- Trends Tool: Use trends.pinterest.com to see what’s popular among your target audience. This tool helps you understand seasonal trends and popular searches, allowing you to tailor your content accordingly.
- Search Bar for Keyword Research: Utilize Pinterest’s search bar to find relevant keywords and see what your audience is searching for. This will help you align your content with their interests and needs.
Related: How To Create Content From The Pinterest Trends Tool
Create Engaging Content
Content is king, especially on Pinterest. Here’s how to create content that resonates with your audience:
- Plan Ahead: Create an editorial calendar for the back half of the year. Think about the needs and interests of your target audience. What type of content will they find valuable?
- Unique Content: Think about how you can differentiate your content. What makes your product or content unique? How can you add a twist to popular ideas to stand out?
- Quality Images: High-quality images are crucial on Pinterest. Experiment with different designs and see what resonates with your audience. Use lifestyle images, testimonials, and before-and-after photos to make your pins more appealing.
- Timing: Pin your content at least 45 days in advance. Most people plan ahead, so make sure your content is ready when they start searching.
Related: Creating Content That Stands Out and Inspires on Pinterest
Utilize The Right Keywords
Keywords are essential for getting your content discovered on Pinterest. Make sure to be using your keywords on the copy of your pins, in your pin descriptions and titles, and in your board descriptions and titles. Here’s how to find and use them effectively:
- Keyword Research: Use Pinterest’s search bar to find relevant keywords. The guided search bubbles that appear when you enter a keyword can be a great place to get additional keyword ideas.
- Update Keywords: Regularly update your keywords to keep up with changing trends and language. This includes updating your board titles, descriptions, and pin descriptions.
Get Ready for Holiday Advertising
July might seem early to start planning your holiday advertising on Pinterest, but starting now will save you considerable time and stress later on. By getting a head start, you’ll have ample opportunity to develop a well-thought-out strategy, create compelling content, and refine your approach based on the latest trends and insights. Trust us, early planning ensures you’re not scrambling at the last minute and allows you to maximize the potential of Pinterest’s highest traffic season, ultimately leading to a more successful and stress-free holiday campaign.
We would love to know if you’ve gone through a holiday season on Pinterest. If so, what things have you learned? Drop your thoughts in the comments below!
More Pinterest Marketing Resources:
