Today on the podcast, I talked about how the Pinterest algorithm works and what you can do to improve your visibility on the platform. Like other social media algorithms, Pinterest’s algorithm is designed to prioritize the content users see in their feeds and search results. While we’ll never know every detail of how it works (for good reason—this prevents exploitation), we do have valuable insights into what it takes to get your Pins noticed. Understanding these principles can help your business capture leads and inspire action during key moments of intent.
How Pinterest Distributes Content
Pinterest uses several factors to determine which Pins to prioritize. Popular Pins with relevant keywords, high-resolution images, and descriptive content tend to perform well. The algorithm evaluates five key factors:
- Domain Quality: Pinterest measures the credibility of the linked website. Sites with consistent clicks and low bounce rates are favored, while Pins with broken links are penalized.
- Pin Quality: Engagement matters! Saves, likes, shares, and comments all signal high-quality content, boosting a Pin’s visibility.
- Pinner Activity: Accounts that actively engage with their audience by pinning, commenting, and replying consistently see better results.
- Topic Relevance: Pinterest prioritizes content that aligns with users’ interests, search terms, and activity. Keywords, clear titles, and trending topics all play a role in improving relevance.
- Rich Pins: These sync data directly from your website, offering users updated and context-rich content, such as pricing or recipe details.
Why Visual Storytelling Matters
One of the key takeaways from today’s episode is the importance of creating visually captivating content. High-quality, eye-catching images are essential on Pinterest, a platform built around inspiration and discovery. Pair your visuals with keyword-rich descriptions to tell a compelling story that resonates with your target audience. Keep your branding consistent across all Pins to build recognition and trust over time.
Engage to Boost Your Reach
Another strategy I discussed is the importance of active engagement on Pinterest. It’s not enough to simply post Pins; you need to interact with your audience and the community. Save and comment on other users’ Pins, respond to comments on your own content, and consistently pin fresh ideas. By staying active, you signal to the algorithm that your account is worth surfacing in more feeds.
Staying Ahead of Algorithm Changes
Finally, I emphasized that the Pinterest algorithm is constantly evolving. Staying informed about updates and trends is key to maintaining success. Regularly audit your Pinterest strategy, use tools like Rich Pins, and analyze your data to see what’s working. For 2025, make it a goal to align your content with your audience’s interests while keeping an eye on algorithm changes.
If you’re ready to take your Pinterest strategy to the next level, our team at Simple Pin Media is here to help. With over 11 years of experience, we can assist with everything from analytics to creative strategy. Book a call at simplepinmedia.com/services to learn more about how we can support your business.
Additional Pinterest Marketing Resources:
How Pins are Distributed (Shopify Article)
