For e-commerce sellers trying to navigate the ever-evolving world of Pinterest, there’s a new feature that’s worth paying attention to—Pinterest Collages. As of October 2024, this feature offers a fresh way for businesses to showcase their products, create collections, and reach potential customers on Pinterest.
If you are a seller struggling to understand how to leverage Pinterest for your online store—collages could be the missing piece in your strategy. Today we’re diving into what Pinterest Collages are, why they matter, and how they can be used to boost sales.
Related: Pinterest Updates 2024
The New Tool on the Block: Pinterest Collages
Kate Ahl, founder of Simple Pin Media, was recently browsing Pinterest with her daughter, who was looking for senior photo inspiration. Kate stumbled upon a collage pin titled “Girls In Fall.” When she clicked on it, she noticed that the products—candles, lotions, perfumes, and other fall-themed items—were tagged within the collage.
Excited by this find, Kate realized that it was possible to tag products within Pinterest Collages, and that this could be a powerful tool for e-commerce businesses. The key to creating these product-tagged collages? Shuffles, the Pinterest app for creating collages.
What Are Pinterest Collages?
Pinterest Collages are a relatively new feature on the platform, but they come with a surprising twist. Pinterest has been experimenting with collage-based content through its Shuffles app, which launched a few years ago. Initially, it seemed like a fun side project for Pinterest engineers, but the concept of “shuffling” images is now being integrated more deeply into the platform—particularly for businesses.
A collage on Pinterest allows users to curate a set of images that revolve around a specific theme. For example, a seller might create a collage titled “Christmas Decor Ideas” or “Boho Wedding Inspiration.” The exciting part? Pinterest is now allowing businesses to tag products within these collages—a significant feature for e-commerce brands.
How to Tag Products in Collages Using Shuffles
Here’s how businesses can currently tag products within Pinterest Collages:
- Download the Shuffles App: This app is essential for creating Pinterest collages. It’s available for download from the App Store and allows businesses to create and curate collages directly connected to Pinterest.
- Create a Collage in Shuffles: Start by pulling images from your own files or searching Pinterest to curate a collection. For instance, a business might create a themed collection titled “Summer Fashion Trends” or “Home Office Essentials.”
- Tag Products: Once the collage is complete, users can tag products within it. By clicking the “Tag” button at the bottom, users can search for products that are connected to their Pinterest account and add them to the collage. If the business has a Shopify store or another platform integrated with Pinterest, their product catalog will appear for tagging.
- Save & Share: After tagging the products, users can save the collage to a Pinterest board. From there, anyone who clicks on the product will be directed to the seller’s product page, where they can purchase it directly.
Related: Product Tagging On Pinterest
Why Pinterest Collages Matter for E-Commerce Sellers
At first glance, Pinterest Collages might seem like just another creative feature for users to express themselves. But for e-commerce sellers, they provide a much-needed opportunity to promote products in a more dynamic way. Here’s why Pinterest Collages are an important tool for businesses:
1. They Create Themed Collections
E-commerce sellers often have multiple products within the same category. Collages make it easier to group similar products together. For example, if a seller has several winter-scented candles, they can create a collage featuring the full collection of scents. Similarly, a business selling makeup products could create a collage that showcases different eyeshadow palettes for the winter season. Collages allow users to see the products together, making them more likely to purchase multiple items.
2. They Make Shopping Easier
Pinterest has long been a hub for inspiration, but it’s also becoming a more powerful platform for shopping. By tagging products within collages, sellers can make it easy for users to click and shop directly from Pinterest. This streamlines the customer journey, taking users from inspiration to purchase in just a few clicks.
3. They Help Products Stand Out
While static image pins are still effective, collages give sellers the ability to showcase multiple products within one pin. Instead of relying on a single image of a product, businesses can use collages to tell a richer story about their brand and products. This added context can make a product pin more appealing and increase engagement.
Tips for Using Pinterest Collages in E-Commerce Marketing
- Connect a Product Catalog
To maximize the benefits of Pinterest Collages, it’s crucial for sellers to upload their product catalog to Pinterest and become a Verified Merchant. This step allows them to tag products in their pins, including collages. Pinterest merchants who take this step have seen a 30% increase in sales—making it a worthwhile investment. It also simplifies the process of managing inventory and pricing on the platform. - Create Themed Collages
Think about the collections your customers would search for. Sellers can use collages to group products together based on seasonal trends, product types, or customer needs. For example, a seller could create a “Holiday Gift Guide” collage featuring a range of products that make great gifts. - Experiment with Shuffles
Shuffles is still a relatively new tool, so it’s worth experimenting to find the best ways to use it. Sellers can try creating different collages to see which ones perform best with their target audience. This experimentation will help fine-tune their approach and optimize engagement.
What’s Next for Pinterest Collages?
Pinterest is continuing to evolve, and Collages are expected to play a bigger role in the platform’s future. As of now, the ability to tag products within collages is a powerful tool for businesses. However, there may be even more integrations and features on the horizon. For example, we may soon see more opportunities to create paid ads based on collages or advanced product-tagging features to increase visibility for sellers.
As Pinterest continues to refine its shopping capabilities, businesses will likely have even more opportunities to leverage Collages for both organic and paid traffic.
Final Thoughts
Pinterest Collages offer an exciting new way for e-commerce businesses to promote their products and engage with potential customers. By using Shuffles to create product-tagged collages, businesses can offer a more dynamic shopping experience that goes beyond the traditional static image pin. As Pinterest continues to improve its shopping features, Collages may prove to be a powerful tool for reaching customers in creative and meaningful ways.
Have you tested Pinterest Collages for your business yet? Do you plan to use them to boost sales? Feel free to share insights or ask questions in the comments, or reach out on Instagram at @simplepinmedia. We’d love to hear how businesses are planning to use this feature!
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