Today we’re diving into your burning FAQs about Pinterest marketing. At Simple Pin Media, we thrive on audience questions because they highlight the challenges and aspirations of business owners like you. So here you’ll find the answers to your Pinterest FAQs.
Your Top Questions Answered
One thing to note before diving into our Pinterest FAQs is that, just like any other social media platform, Pinterest marketing doesn’t always come with clear cut answers. There aren’t many hard and fast rules. Your niche, the quality of your content, and how much content you have, are all factors that play into what results you’ll see. So run these questions and answers through the filter of what your business is and what you’re hoping to accomplish on Pinterest.
Pinterest FAQ #1: How Many Pins Should I Post Daily?
The answer varies! Generally, you should aim for consistency rather than a specific number. Daily pinning helps increase visibility, but it’s essential to balance quantity with quality. If you produce content regularly, consider pinning 1-10 times a day based on your output. If you’re in a season where you can’t output as much content, it’s okay to pin 1-2 times a day. Remember, what truly matters is consistency and quality content.
Pinterest FAQ #2: What Scheduling Tool Should I Use?
Choosing the right scheduling tool depends on your preferences. Pinterest offers its own free scheduling tool, but many prefer platforms like Tailwind or Planoly. The best tool is one that complements your workflow and keeps you consistent.
Pinterest FAQ #3: Should I Use Hashtags?
Nope! Pinterest functions primarily as a search and discovery platform driven by keywords, not hashtags. While you might see some conversations around hashtags, they’re not necessary. Focus instead on providing context through keywords.
There is another feature on Pinterest called “tagged topics” or “Pinterest tags”. These are different from hashtags and they should be used! Take advantage of any opportunity Pinterest offers to add keywords. If you can add a pin title, pin description, tagged topics, board title, or board description, make sure to fill those out. The more context you provide Pinterest about your pin, the better!
Pinterest FAQ #4: Board Descriptions – list or sentence form?
Aim for natural-sounding language in your board descriptions. While lists can work, using conversational language helps the algorithm understand your content better, which can improve visibility.
Related: How To Write Great Pinterest Descriptions
Pinterest FAQ #5: When updatING older posts with new pins, do the original pins remain in board feeds?
Here’s some context: if you have a blog post that’s two years old and decide to refresh the images, those original images have already been pinned to Pinterest. Once a pin is out there, it stays in the ecosystem.
The only instance where a pin might be removed or changed is with product pins. If your product catalog is linked to Pinterest, it can automatically update images, pricing, and inventory, which is a fantastic feature. However, for standard pins, they remain out there indefinitely.
You don’t need to worry about them—they’ll be on your board, but just let them be. For example, Simple Pin has an old pin from when Pinterest used to pull simple blocks of color with just a title. One of those pins, titled “How to Clean Up Pinterest Boards,” is still getting saves and driving traffic to our site. We’re not concerned about it at all!
Pinterest FAQ #6: Can I Change the URL on Old Pins?
While you can change the link on a pin, the change won’t affect how that pin is displayed across Pinterest. If others have pinned your content, the old URLs remain intact. However, setting up redirects on your website can help.
PInterest FAQ #7: Should Services Market Differently Than Products on Pinterest?
Absolutely. Here’s why: when marketing a service, you’re inviting someone to engage with you in a meaningful way.
Consider the difference between a therapy session and a weighted blanket. While a weighted blanket is a product, a therapy session or coaching involves personal interaction. Similarly, if you’re offering weightlifting coaching versus selling barbells, the focus shifts.
For services, potential clients often seek information on the “how” and “why” behind what you offer. For example, they might be asking, “How do I start weightlifting?” or “Why should I lift weights?” These questions indicate a desire for guidance. In contrast, those looking for products typically ask “What is the best barbell set?” or “Which gym equipment should I buy?”
It’s crucial to align your marketing with what users are searching for. So, tailor your approach based on whether you’re offering a service or a product.
As for tips on naming boards and writing descriptions, use two key tools: the Pinterest search bar and the trends tool. Start by searching for your desired board name to see related content. Then, visit trends.pinterest.com to check what topics are currently popular and explore top boards for inspiration.
And don’t worry about being stuck with a name forever; you can always update it later if you want to refine your approach.
PInterest FAQ #8: How Do I Know If My Pins Are Effective?
Utilize Pinterest analytics if you have a business account. You can track impressions, saves, and clicks to gauge your performance. Coupling this with external analytics tools can give you a clearer picture of your traffic sources.
PInterest FAQ #9: How Can I Stand Out with My Images?
This question has two sides. First, we recommend staying true to your branding and style. This helps build brand recognition and communicates who you are and what you do. If you’re targeting Gen X, for example, you definitely don’t want to blend in with Millennial trends.
Consider Teachers Pay Teachers, a platform where educators sell their resources. The images they use on Pinterest tend to be bright and busy, with a consistent look. If you choose to simplify your visuals or present your products differently, you could easily stand out among the sea of similar offerings.
To assess how your images perform, test new styles for three months. After that, dive into your analytics to see which images received the most engagement. Did images with faces perform better? What color schemes attracted more clicks? Use these insights to refine your approach in the coming months.
Keep your branding front and center while also making bold choices to attract your audience. Remember, your images are the billboards for your Pinterest account—they’re the first thing people see that determines whether they’ll click or not. So don’t hesitate to be bold and creative!
Related: Mastering Click Worthy Pin Images
PInterest FAQ #10: How Do I Optimize My Pin Titles For Clicks?
Pin titles are what you see when you upload a pin; they serve to optimize the content for the algorithm. These titles should be concise—around four to six catchy words that grab attention.
Then, there’s the text that appears on the image itself, which is likely what this person is asking about. This text should be eye-catching and informative, providing immediate context to the viewer.
Consider what is going to draw people in. Think about what resonates and captures interest. This is where “pin copy” comes in—what phrases will spark curiosity? You can also include a call to action, like “Get the guide” or “Learn more,” to encourage engagement. Get creative with catchy, concise phrases that will make your pin stand out!
PInterest FAQ #11: Is Pinterest worthwhile for a local photographer?
There’s two scenarios here. If you’re a local photographer—say, focusing on senior pictures or weddings—there’s plenty of content to share on Instagram. Pinterest might not get you the ROI you are wanting. However, remember that people do use Pinterest to search for local options too.
If you’re a destination photographer, definitely think about using Pinterest. Even if you’re targeting a specific area, like Portland, Oregon, your Pinterest presence can enhance your visibility on Google. For instance, when someone searches for “Portland senior pictures,” your Pinterest boards could show up alongside Google results.
If you don’t see much demand for services like senior pictures or weddings in your area, it might not be worth your time. Still, it would be worth setting up a profile on Pinterest. Create boards like “Portland Weddings” or “Photography Locations in Portland,” showcasing your work and style. You can have at least five boards to highlight different aspects of your photography. People often search for poses and engagement photography as well, so having a well-rounded profile can be beneficial.
PInterest FAQ #12: Can You Explain Product Tagging versus Linking?
There are two main ways to use product tagging: you can tag a product as an affiliate or as one you sell directly. For example, if you have a photo of a kitchen featuring an amazing Dutch oven, tagging it as your own product can encourage more sales. In that case, it makes sense to use the tag.
However, if you’re using affiliate marketing for a product, I’d recommend linking to a blog post rather than just tagging the product directly. We’ve found that direct purchase links don’t convert very well.
PInterest FAQ #13: How Often Should I Repin My Top Pin?
We like to pin ours once a month since it’s our top performer, and we enjoy experimenting with different images. Sometimes, we’ve gone even longer—three to four months between pins. Since we know it’s popular, we also like to tweak the pin copy to keep things fresh.
You could aim for once a month or once every three months—there’s a lot of flexibility there. If you’re looking for a starting point, just choose one that works for you. We’ve noticed that our top pins usually stay within our top 10. If they start to drop, we check Pinterest to see if someone else has outperformed us.
Final Thoughts
Pinterest marketing may seem overwhelming at first, but don’t worry! Start by implementing a few basic strategies, and remember, it’s all about finding what works for you. If you need guidance, visit simplepinmedia.com/start to get your profile set up effectively.
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