In today’s episode, we’re going to help you set your 2020 Pinterest marketing goals. It’s not too late to start. We’ll cover how to set goals, what our goals are here at Simple Pin Media, as well as some of my personal goals.
For the past few months, I’ve been thinking about what’s on the horizon for this year. Back in October, we started talking about what we wanted 2020 to look like for SPM and also, what we wanted it to look like for our Pinterest marketing efforts.
To really kick off your year, you should download the Simple Pin Pinterest Planner. It’s 20+ pages full of monthly trends, checklists, tips, and so much more. Go download it today and make sure you share how you’re using it on Instagram.
A Process for Establishing Pinterest Marketing Goals
If you’re totally new to Pinterest and your goal is to jump in for the first time, you should walk through our Start series. This will help you get the ball rolling and build the firm foundation that you need to grow your Pinterest marketing.
For the rest of you, follow this process for setting 2020 Pinterest marketing goals:
1. Answer these questions:
Why do you use Pinterest for your business?
What’s your main goal?
It’s important to take stock of this and not just engage in activities because everyone else is doing it.
Here at SPM, we use Pinterest to drive traffic to our blog posts. When someone visits the blog, we have opt-ins in order to grow our email list. That is the only reason we use Pinterest.
We track this by looking at our conversions — how many people are visiting and how many of those people are actually signing up for our email list?
Related: Pinterest KPIs: How to Measure Your Success
Why are you using Pinterest? What do you want it to do for your business?
2. Look at last year’s analytics on Google analytics
Take a deep dive into your Google analytics. First find out how many sessions were the direct result Pinterest driving traffic to your site.
You can find this by going to: Acquisitions–>all traffic–>referral–>Pinterest.
In addition to writing down the total number of sessions, identify your high and low traffic times.
Next, take a look at your pins that are driving the most traffic (we call these viral pins or legacy pins). Pay attention to how these viral pins can skew your traffic.
Devote an hour to looking back at this data to determine what worked and what didn’t work.
3. Think about what kind of posts or pins will bring more eyes to your products/blog posts
Look at those pins and posts that are already performing well and figure out how you can create “spin-offs” that compliment them. Write your spin off ideas down in your Pinterest planner. This will allow you to look back on it next year and see what you accomplished over the last year.
4. Write down your monetary goals for Pinterest.
Determine if there is a way that Pinterest can help you reach your sales goals when it comes to your products or content.
Related: Using Pinterest to Sell Products
SPM’s Goals for 2020
1. Visibility. We want to increase the exposure of SPM and help more people learn how to do Pinterest marketing in the best way for their business. This means investing in Facebook and Pinterest ads. I’ll also be adding speaking engagements. And possibly hosting our very first Pinterest conference!
Related: The Transition from Facebook Marketing to Pinterest Marketing
2. Conversions. You’ll hear more about this in an upcoming episode. We’re dialing into the numbers to make really grounded decisions. We want to keep doing what’s working well. We want to work smarter, not harder. We’ll look at what’s converting well and create more content around that type of content.
3. Update Images with New Pin Messaging. We’ve been testing this with UTM codes. We are experimenting with what type of page people like to be sent to (a landing page or sales pages).
Related: How to A/B Test Images
4. Testing out Trip-Wire Sales. Are people taking advantage of these new offers or do they skip over them? We just want to do what will serve our people well.
Personal Goals for 2020
I had a big realization last year. I used to hate goals because they could seem unrealistic or unpractical.
I wanted to set really smart goals for SPM and figure out how I relate to them. I never want to set goals like, I want to grow a 7-figure business. Instead, I have a deep desire to grow a business that releases people to do what they love and reach personal goals.
I read the book Vivid Vision last year. During the process of reading through it, I identified exactly what I want personally (it was one of best business books I read last year). I definitely don’t want to be a slave to my business.
I really enjoy writing. It’s a way I can tap into my creative side. I want to build in at three writing retreats this year. That could include writing content for emails, sales copy, blog posts, podcasts, etc.
My subgoal for this writing goal is to remove assumptions about my writing and my readers. I want to do a better job of talk to the person that is my avatar in each department of my company.
Taking weekends alone is really hard for me because I don’t like being alone. I like being around people and the inspiration that they bring to me. My business coach encouraged me to have one of my team members on Voxer so that I can reach out to them if I hit a wall and need a push to keep going. I’ll keep you updated on how I do.
I want to take 3 total weeks off with my family this year (one in July, one in August, and one at Christmas). I don’t need to be connected to the business all the time. I’ve learned that if someone really needs me they’ll find a way to reach me!
My final goal is to evaluate our SPM expenses and hit our net-profit goal. A big portion of my business expenses is investing in my team. I want to get that net-profit margin up significantly.
This is my first full year with employees instead of contractors. It was a big switch but a good one. This year we’re going to dive into the numbers and figure out exactly where everything is going.
I would love to hear about your goals for 2020. Not just your Pinterest marketing goals, but your broader business goals as well. You can comment below or message me on Instagram. Make sure you download the planner!
I hope 2020 is a great year for you, not just financially, but a year of growth in knowledge and in your personal life. Find a good group of people to grow with. We’ll be talking more about that, and so much more, in the next few weeks.
For Further Listening/Reading:
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