Time management is a big question when talking about how much time to spend on Pinterest marketing, specifically when it comes to a Pinterest pinning schedule. In today’s episode, we are giving you some helpful tips for knowing where to spend your time and energy on Pinterest, especially if it’s limited!
If you only had 1 hour a week for Pinterest marketing, what would you use it for? An hour is a small amount of time to invest in Pinterest but if you use it well, you can still be successful.
Related: Pinterest Best Practices: Your Pin Strategy
Being Efficient With Pinterest Marketing
What *NOT* To Do
The first thing to NOT do is spend time scheduling out all your pins. You heard us right! Do not spend an hour of your week focused on scheduling pins. Why? Because once you’ve got everything up and running, you can get really efficient with scheduling your pins. Focus on things in that hour that will have the most impact, like keywords and images.
What To Do
Keywords
Start by taking an upcoming blog post you have and search for keywords on Pinterest. Set a timer for 15 minutes, find five keywords that stand out to you, write them down, and using those words come up with three different descriptions and titles. Viola! You have three keyworded Pinterest descriptions for your next blog post all ready to go.
Images
Once you’ve spent 15 minutes doing that, head over to your favorite design tool (we like Canva) and start creating three different pin images using templates you already have. Your fonts, colors, and logos should already be loaded in. Set your timer for 35 minutes and spend that time adding in relevant keywords and images.
Pinning
With your final 10 minutes schedule these three new pins using a scheduling platform (i.e. Tailwind). Do not spend this time scheduling evergreen content and repinning. Focus only on getting your new content onto the platform. Use interval pinning to schedule the pins to multiple boards in the coming days/weeks. Interval pinning is the fastest way to schedule ahead, so use it to your advantage.
A little at a time
And that’s it. You’re done with your Pinterest marketing for the week. There are a lot of other things you can add it if you want to add more time like creating new pin images for evergreen content. But this at least helps you stay on top of your new content without being overwhelmed by all the other things you could be doing.
When it comes to a Pinterest schedule, find what works for you. You could determine to spend 4 hours at the beginning of each month doing the things listed above, and not think about it again until the next month. The goal is to know how much time you have, and the best way to get the most out of it.
When new people approach Pinterest marketing, they are often so overwhelmed by everything they think needs to be done. It’s true that there are a lot of ways to invest in Pinterest, and if you want to dive head first into it, by all means do it! But it’s also possible to take it a bit at a time, be consistent, and still find success on the platform.
For people like our clients who have new posts dropping three times a week or have a huge bank of posts, it’s going to take a little bit more time to get into the scheduling and updating space. But for those of you who are new to Pinterest and are really finding the time management piece hard, what we shared above is our best piece of advice to make your Pinterest pinning schedule feel manageable.
So… do you think this is enough time to spend on Pinterest marketing in a week? Let us know in the comments below.
More Pinterest Marketing Resources:
Thank you for this simple system to get pins up in an organised way. I’ll be giving this a go and look forward to seeing the results. Cheers.
Good tips that I’ll be using. I have a bit more time than once a week, I take a few hours twice a week. But this info is helpful for that as well, as I feel like I should be doing more on Pinterest. Maybe the key here, as I’ve heard you emphasize, is the consistency. That’s what I’m shooting for!
Do you have a good workflow for pinning 1 pin a day?
Even if you are just pinning one pin a day, keep with it and be consistent! Make sure your images are top-notch and follow Pinterest best practices.
Your post was related to bloggers. I’m a POD product shop owner. Is this good advice for me also? Or should it change in any way? If I make 3 pins, should it be 3 pins of different images of the same product? They will all have the same URL, but will be different images. Should I pin these on the same day, or schedule 1 today, 1 tomorrow and 1 the next day? Should I pin them to the same board?
Hey Anna, great question. This strategy can be used for product sellers as well. Creating 3 pins with different images is a great way to create “fresh pins” that Pinterest likes. We recommend creating 2-3 pin images for each new product/blog post. From there, pin those out to relevant boards over the course of several days/weeks. When it comes to pins that link back to the same URL it is best to pin those out every few days so it doesn’t get marked as spam (i.e. pin the same URL no closer than every 3-5 days). We don’t recommend continuing to pin them all to the same board; spread them out over multiple boards.
I’m sorry. I also meant to ask, what is evergreen content as mentioned in your article above?
Evergreen content is content that is always performing well. It’s always relevant and useful to readers or viewers, regardless of season and current trends.